FREE Slurpee on 7/11 (Get it? 7-Eleven?)
If it’s July 11 or 7/11, then Slurpee® drinks must be on the house at 7-Eleven® stores.
That’s because this Saturday is 7-Eleven Day, and the day the world’s first convenience retailer celebrates its birthday. This year promises to be the biggest ever, with 7-Eleven planning to give away close to 5 million free 7.11-ounce Slurpee drinks to celebrate its 82nd birthday at more than 6,000 stores in the U.S. and Canada.
The retailer has added something new to its annual tradition of giving away cups of its iconic frozen drink – live music. As an extra birthday bonus, this year’s colorful “Happy Birthday!” cups feature a Slurpee Nation rewards code worth 2 rewards points, enough to enter the 7-Eleven Day instant win game online at www.Slurpee.com. Upon entering, all players will receive a code to buy reduced-price Live Nation concert tickets for some of the hottest acts on tour this summer.
Cup codes can be entered at www.slurpee.com or texted to 33992. The7-Eleven Day instant win game runs from 7 a.m. to 11 p.m. (CDT) for a chance to win one of 711 $50 Live Nation Concert Cash prizes, redeemable for concert tickets sold at www.LiveNation.com.
Everyone entering the 7-Eleven Day instant win game at the Slurpee website will receive a code and website link to purchase $7.11 lawn tickets for concerts at select Live Nation venues across the country (some additional fees apply). The concert ticket codes are valid for the discounted ticket prices through Sunday, July 12, at 10 p.m. (CDT). The $7.11 tickets are good toward select general admission lawn seats at Live Nation-owned and operated venues while supplies last.
“7-Eleven Day also is known as free Slurpee day, because of how popular the beverage giveaway has become,” says Jay Wilkins, brand manager for proprietary cold beverages. “We’ve been serving free Slurpee drinks on July 11 since our 75th birthday in 2002, and it continues to be a hit with customers. What better drink for a month that is typically the hottest of the year?”
Wilkins added, “But more importantly, we at 7-Eleven get a chance this Saturday to show customers our appreciation for their patronage all year.”
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